The Importance of Monitoring your Online Reputation For businesses in today's world of Web 2.0, monitoring and protecting your online reputation is getting progressively harder. The number of online sources referencing your brand or your products is constantly increasing, and very often you have no control as to what these pages say. A reputation can be maliciously destroyed online by competitors, and it's...
What is Online Reputation Management? Online Reputation Management is protecting companies and individuals from negative content about them online. Although SEO focusses on generating traffic and business from generic keywords, it does not take into account the user journey. Most visitors to a web page will check out the website and business name itself to see whether they are reputable enough and have...
