Everyone has the right to express their opinion about your brand. It is even stated in the law about human rights. However, boundaries need to be respected. Some of the negative content online are illegal. It either uses defamatory language or shows false information. Depending on the extent of your problem, here are some things you can do to help boost your online reputation:

Content Creation

If someone googles your name, appearing on page 1 and 2 of the search results will be much more important than your business card or website. The search result will show high-ranking links about you. If they display false information, the first thing that you should do is increase the ranking of positive content. One thing you can do is create a blog. Having a blog gives you a dedicated page that your audience can visit at any time to consume your content. You must put lots of effort into it. You must avoid grammar mistakes and too sophisticated words. You can also add relevant charts and images.

Be Active in Social Media

Having your profile setup on social media is very important so that people can find your business. Checking restaurants, hotels or advertising agencies on Facebook is often the first thing clients do before deciding for an offer. On your social media pages, post very entertaining and interesting content about you or your business that will attract followers. You can post on Twitter about your most recent products or share links to articles on your website. On LinkedIn, you can create an account for your company if you are looking for audiences which are related to your field. LinkedIn usually brings together professionals that have a common field.

Dealing with Reviews

It's important to track and address online reviews promptly and professionally. Instead of waiting for reviews to come in, you should look for innovative ways to encourage your customers to post positive online reviews for your company. But usually, we encounter trolls and unsatisfied customers posting negative reviews about your company. The most important thing to take note is not to “add fuel to fire”. As tempting as it may be to try and stand up for yourself, you are ultimately asking for another reply, likely repetitive, and thus filling the page with more content which will make it more likely to show up in search engines. Most consumer rating and reviews sites will not allow you to remove reviews. If you consider a rating or review to be defamatory, you can request that site to take it down.

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Online reputation management is important for directors of companies, executives and businessmen because people look you up to Google and the social media to see your track record. Your online presence, as well as your company’s, determines whether you get the deal or not.

Any CEO or executive position employee is aware that their reputation matters. They must be aware every time they talk to the media, have a meeting with investors and stockholders and even on making major company decisions. At this point in your career, you need to think about not just your reputation within the business community, but your online reputation as well. A proven fact in this world is that the more important you are in your business; the more people will try to put you down. It doesn’t matter that you have a clean personal life and can be found faultless of any conceivable wrongdoing. Just because of your position, others will try to pull and tear you down. They may do it because they perceive they’ve been wronged by you in some obscure way or maybe a competitor wants to ruin your reputation for their own purposes.

Online reputation management for executives and company owners prevents impersonators and trolls damaging your good name. By keeping your name and the content and ideas associated with you clean and accurate, you retain influence over the decisions others make about you. Your reputation as an executive or as a CEO will directly influence your company’s reputation. You should also strive to create your own solid image online.

The things your business partner and customers see online about your company is highly influential as to how they perceive you. The importance of the online reputation surrounding your brand is growing, and will have a direct impact of the success of your company. Managing social media accounts and pages may seem easy and straightforward but you need an experienced agency like Pure Reputation doing it for you. Without the guide of Pure Reputation, you will eventually miss essential steps to your success. Pure Reputation can provide strategic plans to uplift your online reputation. They can also optimize your pages and post interesting stuff on them.

Pure Reputation can take any unwanted or negative information about your company online. Visit the Pure Reputation website to find out more of the advantages of building and monitoring your company’s online reputation here. Follow Pure Reputation on Twitter to find out more about online reputation management here.

Once you establish a company, branding is one of the most important things you can do. “Making a name for yourself” is more than a few billboards and commercials; you must build up a reputation. The main source of information now is searching for the company’s online presence. If they don’t have a presence, or you can tell they set up their profiles and left them to rot, you’re less likely to engage any further with them. This is the 21st century; we’re living in what I like to call the “tech times” and companies that aren’t hopping on the bandwagon are being left in the dust.

There’s a difference between a brand name, and a brand. Your brand name is tangible and people can see it, while your brand, however, only exists in the mind of your customers – it’s what they think of when they hear your name. Building a strong brand in the digital age is vital.

Here are some reasons why building your brand online is important:

You are being searched online. If someone is hearing your name, it’s automatic to think that it is being typed into a search engine. No website? No profile on social networks? More than likely, this leads to you having no customers. Even online, people are looking for established companies and referrals. If you’re nowhere to be found in the online searches, you may as well not even exist.

You are expanding your reach. On the Internet, things go viral. You’re not limited to your local reach; you can go national or even worldwide if you want to. If you want people near and far to engage with your brand, establishing an online presence is important. It allows everyone access to your company.

You’re building trust. People like to feel important. I go to my favorite Starbucks (which is coincidentally also the first Starbucks I ever went to) all the time because they make me feel important. They know my name and they know the drink I like. The same applies when customers can follow you or be your friend.

You’re taking matters into your own hands. Just think that if you don’t have the proper online real estate for your brand. If someone else is portraying themselves as your company, the negative effects could be devastating. When you have your name, you have the power.

It’s more than just doing what everyone else is doing. Branding has developed into more than some bumper stickers and a street team. Social engagement in the form of likes, shares and comments is an increasingly important ranking factor. Because branding is about developing an emotional connection, a strong brand has fans, followers, advocates and influencers that actively promote a brand. So, in order to get the most out of your integrated digital marketing, make sure that you don;t overlook the importance of brand building. Define your brand and what it stands for, think about what drives it and focus on how customers perceive your brand for every aspect of your business.

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It’s not a secret that unsatisfied customers prefer to share their complaints with others. Word-of-mouth has always been a threat to your brand and reputation, but, with roughly 2.27 billion users on the internet, the damage caused by word-of-mouth is in a whole new level. Users can spread negative comments in just a few seconds with minimal effort. With social media sites, such as Twitter, it can take just 140 characters to post a complaint for 140 million active users to see and for your brand’s image to suffer. Be driven now and commit to a strategy that will be reactive later. Commit to monitoring and managing your reputation.

Reputation Management allows you to monitor all mentions of your company across the web to help you address and improve your online reputation. Even though you and your team have carefully designed a company website and created other social profiles and business listings to enhance your brand, you cannot control every mention of your company on the web.

Consumers can post about your company on blogs, social networks, review sites, listing directories and the list goes on. Every day, existing sites change and new platforms are created for user opinions and reviews to be shared. It’s important to keep up to date with the sites and sources available to potential customers, because even a single change can have a large impact.

The reviews you find online, positive or negative, can greatly affect a potential customer’s future decisions. It is unachievable for you to find each mention of your company on the internet by yourself. This fact is not meant to discourage you from monitoring your reputation; it’s meant to make you take reputation management seriously and understand why you need it.

Being aware of and able to see mentions of your brand as they are posted gives you the ability to respond in a timely fashion. Comment on and share positive reviews to better leverage your brand, and mediate any damage that could result from a negative review. One comment on a single website can be seen by millions of people. This can make or break your reputation.

Commit to monitoring your web presence and get involved in the conversation that is happening about your company now. You’ve already invested in your brand, so now’s the time to invest in Reputation Management.

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