LBC Radio Interview Pure Reputation Agency Director

Internal Reputation Management: Employees and Culture

You have decided to go it alone, you have become an entrepreneur. You may have the skills, knowledge and start-up capital but do you have the business acumen to make it work? The vast majority of start-up businesses fail and they often fail for the same reasons. The service can be great, the staff can be talented, but the way you manage the operation as a whole dictates whether it will sink or swim. Here are some of the key reasons that cause new entrepreneurs to stumble, and they’re not taught at school.

Utopic Corporate Culture Ideals

The reason most people decide to go it alone is flexibility. Dreams of creating the best workspace where there are no set hours and flexible holidays and Google-esque office toys littering the trendy converted warehouse office space. In reality, these ideals will not work without high professional expectations, the right employees, and strict rules. Utopic ideas of work are unfortunately out of reach in most cases and are more likely to cause disorganisation, rather than productive synergy.

Over Emphasising Expansion

A new business cannot afford to make mistakes when it comes to recruitment. As the leader, you need to plan expansion strategically, rather than hiring based on expectation. We’ve all seen Dragon’s Den. Some poor entrepreneurs predict the future values of their business, sometimes up to 5 years ahead, based on an activity period of 3 months. They draw the line going up and tell the investors their predictions. Unsurprisingly, they are often shot down within a matter of minutes and left wondering what they did wrong. Faith in your product is one thing, but realism must be a counterweight to avoid potentially life destroying disappointment.

Treating your Employees as a Unit

Your employees are not a unit, they are not ‘your people’. It is very easy to forget this obvious fact when caught up in the momentum and excitement of seeing your venture succeed. These people did not know each other before ending up sharing offices. They each have different life priorities, backgrounds, and skillsets. The way you manage them must reflect these factors on an individual basis if maximum potential is to be achieved and staff turnover minimised.

Pure Reputation Online Reputation Management Services

Aside from the short run financial implications of mismanagement, employees can prove more dangerous than aggrieved customers when it comes to your business’ reputation. Ex-employees are more likely to start blogging about or reviewing your business than customers are and they can do it without you ever knowing who it was. Undoing this type of slander can be stressful and costly but thanks to companies like Pure Reputation, you can regain your reputation and positive search results with ease. If you have a problematic image search, bad reviews or any slanderous content online regarding you or your business find out about removing bad reviews on our website and get in touch with one of the Pure Reputation team to discuss your problem further.

The Importance of Monitoring your Online Reputation

What is Online Reputation Management?

Online Reputation Management is protecting companies and individuals from negative content about them online. Although SEO focusses on generating traffic and business from generic keywords, it does not take into account the user journey. Most visitors to a web page will check out the website and business name itself to see whether they are reputable enough and have enough good reviews to trust them. Even if they find the product or service they want, even if they buy it, they will still cancel and go elsewhere if they don't like what they see.




Reputation Management ensures that users find positive content and not negative content which can harm your reputation. Reputation Management companies focus on branded keywords and branded keywords + reviews and other suggestions, instead of generic keywords.

What kind of content do people or companies usually have online that they want to remove?

- Negative news stories in local or national newspapers
- Negative blogs written by competitors, ex-employees, annoyed business associates or genuine clients
- Negative Facebook posts or groups
- Old content from the past that is embarrassing and should be forgotten
- Negative Forum Threads
- Complaint Websites
- Negative websites
- Tripadvisor, Chekatrade and other rating websites
- Unwanted images and videos including YouTube videos

Can it be removed or just pushed down?

This content can be:

1) deleted
2) de-indexed
3) displaced

This is all approved by Google and the websites in question and is not hacking or black hat in any way

Who are the Best Reputation Management Companies?

Pure Reputation. No one ORM Company targets negative content for deletion, and only then tries to de-index it from Google while at the same time promoting and managing positive content about you online. Pure Reputation put the client in control and provide them with access to all social media, blogs and websites created for them. Pure Reputation work alongside your company continuously putting in place a content strategy that uses your companies real reviews and company updates and promotes them online to their full potential. They not just an agency, they are an extension of your team.

Other reputation management companies will tell you negative content can't be removed, and only pushed down with positive content. However, this is untrue. Some content can be deleted, such as negative Yahoo Answers, Google Reviews and Blogspot blogs. Others can be actively by Google removed from the Google search engine. Only if this cannot be done do they attempt to displace it. They try to solve the problem, not prolong it.

They can also help fix negative Google Suggest results. Follow Pure Reputation on Twitter.