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Welcome to Pure Reputation, we are an online reputation management agency based in London. We offer both corporate and personal reputation management, as well as ad hoc help removing certain negative content from the internet.

We can also work with Google on your behalf to get rid of your negative Google Reviews, search results from their search engine, and even images. If you have bad Google Suggest results showing up for your company name we can remove them safely and effectively. Contact us for a free quote on 02071834227 or info@purereputation.co.uk

Visit the Pure Reputation Agency website now. Read real Pure Reputation reviews here and find out more about Pure Reputation London on Crunchbase too. Watch the new video about their reputation management services now!

How to Manage your Personal Reputation Online

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Through out our working lives we inevitably encounter conflict from time to time, be it in our careers or personally, it can have a devastating effect on your peace of mind. You spent your life building your reputation and now it is in jeopardy. It could be from a colleague, an employee, a spouse, or with a tradesman. The fallout from any conflict can quickly find its way online as the number of ways that people can share information increases daily and the average person becomes more tech savy.

Reputation management has experienced a boom in parallel with the rise in Internet usage. This is no coincidence as an individual’s content online can determine whether they get a job or not. Rather than focusing on CVs, most employers will simply google your name, find your Facebook and any blogs, and make assessments on your character from what they find. More often than not, the most seemingly harmless content can be viewed as signs of bad character. Whether it’s tagged photos from a stag night or a political view shared, everything that can be taken out of context will be.



So, how can you start building your network of online assets (social media and blog pages) to work in your favour? The basics of this can be managed by anyone with a little time on their hands but agencies like Pure Reputation specialise in creating the optimal interlinked set of assets that will give results on any search engine for your name.

Search for your own name and see what appears. Look through the first three pages of results and note anything that you aren’t entirely happy with. If your business has negative content on pages two or three, it will only be a matter of time before it creeps up to page one and starts affecting your online sales conversions directly. The vast majority of internet users don’t look past page one of search which means that keeping that page clean, controlled and positive is absolutely crucial.

Depending on the nature of your problem content, Pure Reputation can sometimes obliterate it from the internet completely. If you are looking for an agency that is on the cutting edge of the reputation management industry, find out more about them by reading real Pure Reputation Reviews. The team work to push it down into the depths of page two so that it’s found by only the most keen searchers and will have minimal effect on your operations. The important thing to keep in mind when the stress and lack of control associated with negative content online is that we can fix it. Watch this video to find out more about our services:


We can restore your good reputation and help you to maintain it in the future. It may or may not surprise you, but large companies such as banks spend hundreds of millions of pounds per year to maintain their search rankings and reputations. These investments in their brands are what allows them to maintain consumer trust and operate successfully. For an individual, clearly the budget is nowhere near as astronomical, but the principals are the same. Visit Pure Reputation on YouTube and hear more about how we can help you today.

Internal Reputation Management: Employees and Culture

You have decided to go it alone, you have become an entrepreneur. You may have the skills, knowledge and start-up capital but do you have the business acumen to make it work? The vast majority of start-up businesses fail and they often fail for the same reasons. The service can be great, the staff can be talented, but the way you manage the operation as a whole dictates whether it will sink or swim. Here are some of the key reasons that cause new entrepreneurs to stumble, and they’re not taught at school.

Utopic Corporate Culture Ideals

The reason most people decide to go it alone is flexibility. Dreams of creating the best workspace where there are no set hours and flexible holidays and Google-esque office toys littering the trendy converted warehouse office space. In reality, these ideals will not work without high professional expectations, the right employees, and strict rules. Utopic ideas of work are unfortunately out of reach in most cases and are more likely to cause disorganisation, rather than productive synergy.

Over Emphasising Expansion

A new business cannot afford to make mistakes when it comes to recruitment. As the leader, you need to plan expansion strategically, rather than hiring based on expectation. We’ve all seen Dragon’s Den. Some poor entrepreneurs predict the future values of their business, sometimes up to 5 years ahead, based on an activity period of 3 months. They draw the line going up and tell the investors their predictions. Unsurprisingly, they are often shot down within a matter of minutes and left wondering what they did wrong. Faith in your product is one thing, but realism must be a counterweight to avoid potentially life destroying disappointment.

Treating your Employees as a Unit

Your employees are not a unit, they are not ‘your people’. It is very easy to forget this obvious fact when caught up in the momentum and excitement of seeing your venture succeed. These people did not know each other before ending up sharing offices. They each have different life priorities, backgrounds, and skillsets. The way you manage them must reflect these factors on an individual basis if maximum potential is to be achieved and staff turnover minimised.

Pure Reputation Online Reputation Management Services

Aside from the short run financial implications of mismanagement, employees can prove more dangerous than aggrieved customers when it comes to your business’ reputation. Ex-employees are more likely to start blogging about or reviewing your business than customers are and they can do it without you ever knowing who it was. Undoing this type of slander can be stressful and costly but thanks to companies like Pure Reputation, you can regain your reputation and positive search results with ease. If you have a problematic image search, bad reviews or any slanderous content online regarding you or your business find out about removing bad reviews on our website and get in touch with one of the Pure Reputation team to discuss your problem further.

The Importance of Monitoring your Online Reputation

What is Online Reputation Management?

Online Reputation Management is protecting companies and individuals from negative content about them online. Although SEO focusses on generating traffic and business from generic keywords, it does not take into account the user journey. Most visitors to a web page will check out the website and business name itself to see whether they are reputable enough and have enough good reviews to trust them. Even if they find the product or service they want, even if they buy it, they will still cancel and go elsewhere if they don't like what they see.




Reputation Management ensures that users find positive content and not negative content which can harm your reputation. Reputation Management companies focus on branded keywords and branded keywords + reviews and other suggestions, instead of generic keywords.

What kind of content do people or companies usually have online that they want to remove?

- Negative news stories in local or national newspapers
- Negative blogs written by competitors, ex-employees, annoyed business associates or genuine clients
- Negative Facebook posts or groups
- Old content from the past that is embarrassing and should be forgotten
- Negative Forum Threads
- Complaint Websites
- Negative websites
- Tripadvisor, Chekatrade and other rating websites
- Unwanted images and videos including YouTube videos

Can it be removed or just pushed down?

This content can be:

1) deleted
2) de-indexed
3) displaced

This is all approved by Google and the websites in question and is not hacking or black hat in any way

Who are the Best Reputation Management Companies?

Pure Reputation. No one ORM Company targets negative content for deletion, and only then tries to de-index it from Google while at the same time promoting and managing positive content about you online. Pure Reputation put the client in control and provide them with access to all social media, blogs and websites created for them. Pure Reputation work alongside your company continuously putting in place a content strategy that uses your companies real reviews and company updates and promotes them online to their full potential. They not just an agency, they are an extension of your team.

Other reputation management companies will tell you negative content can't be removed, and only pushed down with positive content. However, this is untrue. Some content can be deleted, such as negative Yahoo Answers, Google Reviews and Blogspot blogs. Others can be actively by Google removed from the Google search engine. Only if this cannot be done do they attempt to displace it. They try to solve the problem, not prolong it.

They can also help fix negative Google Suggest results. Follow Pure Reputation on Twitter.

Pure Reputation Presents New Services

The Pure Reputation team are always looking for new ways to expand our services and we are very proud to announce the addition of Google Suggest Repair and Trip Advisor Review Removal, to our range of services. These services are key to any business suffering the spiraling effects of a handful of complaints.

Google Suggest Repair

In this instance, a potential customer searching for Scottish Power will be more likely to click on 'scottish power complaints' than any other suggestion. Every click moves the negative term up the list. In essence, once there is a negative suggestion it will always climb up the ranks. With our process we can actually reverse this trend in the majority of cases and create positive or neutral suggestions to fill the gaps and prevent the same problem recurring. To enquire, visit the Pure Reputation Google Suggest Repair page.

Trip Advisor Review Removal