Corbyn has recently faced criticism over his anti-establishment wave and left-wing 2017 rebrand in a recent Guardian article. He is planning to relaunch himself in the coming year as a left-wing populist. Leigh, who has a background in both marketing and psychology, was asked by Andrew Castle to give an appraisal of Corbyn in terms of projecting the correct image for a company or organisation in a media dominated age.

Leigh stated; ‘‘At the stage where he is as Labour leader, he should be thinking about putting out positive content, rather the controversial content’’. He also went on to comment; ‘‘Having a unified image, and not a confused one is important, as if he has a confused image people won't understand him and people won't relate to him.'’

Castle then asked; ‘‘What would be the first question you would ask him if you were trying to polish up the image of the man?’’ He replied; ‘’I would see what good things he does, what positive things we have to leverage. It is very important to figure out what we have to work with and build a strategy based on that’’.

Castle continued by asking; ‘’Are Labour and Corbyn tarnished brands? Is it time for crisis management?' Leigh replied, ‘’Yes, they should be doing it (reputation management) right now if they are going to push for 2017, it is important to get your house in order and your team in place to tackle anything that might come around'.

Pure Reputation’s prominence in London for Reputation Management is illustrated by the LBC Radio interest. In addition, the founder and Director of Pure Reputation is regarded within the industry as highly influential, which is labelled the ‘go-to agency’ for other agencies who need content removed on behalf of their own clients. Pure Reputation is one of the longest established Online Reputation Management companies in the world, and the first to directly remove negative content and bad reviews on third-party websites.