Does AI have a place in copywriting?

06:25

Is AI-Generated Content still king?

We all know, when it comes to online marketing, content is king. Thesedays, with the advent of AI and its increasing uses including customer services and content generate, we ask is this a good way of doing things? If most blogging is done just for Google or SEO purposes, and not for real humans who barely read them, then why should a human generate it? Content for machines, by machines...is that the future?

We recently asked our LinkedIn community if they thought AI-generated marketing content would be as good as human-created content within 10 years. As expected, 61% said human writers are the best, and Google agrees. The search engine marks AI-generated content as spam in a recent Linkedin poll.

Content creation takes time and effort to get right. It’s no surprise that companies look to cut corners with technology. Tools like generative pre-trained transformer 3 (GPT-3) artificial intelligence (AI) programs claim they can pump out content just like humans. If you’re looking for a quick fix, it sounds tempting. But with Google’s rules in place, what does it mean for your future content strategy?

During a recent Google Search Central SEO office-hours event, Search Advocate Jon Mueller said automatically generated content is spam under Google’s webmaster guidelines. This isn’t exactly brand new information. There have been reports about “AI ruining the internet” out for quite a few years. But bringing it up again is a friendly reminder about why we can’t always trust technology.

Mueller essentially likened AI content to plagiarism by saying, “if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do.” In the writing community, plagiarism is a big deal. It’s cheating. We all learned how to avoid that in grade school. But Mueller’s comments went even further. Google doesn’t consider how you’re using AI writing tools, just that you are. And using them in any capacity is spam according to the webmaster guidelines.

Whatever you want to use AI for, in whatever industry including online reputation management remember the golden rule - it's just a computer. It can't replace a person. Writing comes from a brain, a person, with life experience. This is not something that a computer can do. Find out more about Online Reputation Management on the Pure Reputation website.

online reputation management

Online Reputation Management news

04:13

online reputation management

What is Online Reputation Management?

12:36

advice

Understanding your Reputation Management issues

16:37

Reputation Management Issues explained

When faced with an Online Reputation Management issue, you have to understand the nature of it in order to figure out how to tackle it. Is it coming from an upset customer? If so have you approached them about it? Why are they upset? Is it something you can resolve? Have they used a fake name? Why are they saying this publicly and not directly to you? Is it coming from an ex-employee? A competitor?

Or is it something much worse....cyber-bullying. If so, it is nothing you are doing so don't blame yourself.

Many people who are being bullied or cyber bullied don’t accept it is actually happening. They would rather believe that they live in a world where they messed up and they are being called out on it, than a world where someone is out to get them. They say to themselves, 'If only I wasn’t in the cafeteria at that time that bully wouldn’t have tipped my lunch tray over my lap'. They blame themselves. It is easier to think that than to think 'ok this is happening, how do I solve the issue'. Solving the issue involves facing it, all of it, and confronting it. Facing negative emotions in yourself. It also involves working hard to create positive content. All this is rather unappealing to most people, who would rather just ignore the whole thing. Understand that doing nothing isn't going to solve the problem or make it go away.

However, doing nothing is not the same as not reacting. Your strategy should not just be about marketing, it is also about psychology. The psychology of someone out to get you. How is best to counteract that, regardless of whether it’s online. Sometimes bullies want to get a rise out of you so they bait you. Sometimes the thing they do e.g. writing a nasty blog post, isn’t their attack, it’s the bait for you to act, and then they will attack based on your initial reaction to the bait. Instead of answering the post, or having your lawyers send them a letter, or you emailing them (for them to put on another blog post about you), approach in it a way that isn't doing nothing but isn't reactive either. Have it de-indexed. Actively removed by Google.

Don't mention the (their) negativity in your own blogs or website. Rudyard Kipling said never speak a word of your loss. I met a guy who just finished his law degree and he said me 'I have a law degree but I don’t have a masters'. Why did he mention he doesn’t have a masters? I was impressed by the law degree. He said that because his strict dad pressured him into doing a masters and now he can’t. It was in his head, but he said it and introduced it as a failing for no reason. If he just stopped with 'I have a degree in law', noone would say 'but hey do you have a masters?' He internalised the criticism because he didn’t want to believe he was being bullied by his dad.

Moving on from negativity involves being positive. In physics a positive charge plus a negative charge equals a positive charge. In biology a dominant gene will show over a recessive one. Put positive content about you and what you are doing on authoritative websites, to make it harder for the haters to pick at and find problems with. Go to the prom, and not just 'dont worry' about the bullies, but expect them. Show them their words mean nothing and go and do what you always wanted to do and hold your head high, because living well is the best revenge. Find out more about Online Reputation Management on the Pure Reputation website.

online reputation management

Pure Reputation advice for company owners

12:09

8 Online Reputation Management Tools

8 Online Reputation Management Tools For 2019

08:46

Pure Reputation is an online reputation management agency based in London. We are the industry leaders in improving people and company’s brands and names online. There are hundreds of tools to improve your online reputation management efforts, but only a few that really make a difference. It was estimated that there were approximately 6,800 different marketing technologies and tools on the market, 27% more than 2017. Pure Reputation develops our own tools, but here are some well-known ones you can use for free. Here are the 8 best online reputation management tools that you should be using in 2019.

Moz

Moz is an SEO tool that offers site audits, keyword research, link building, and page optimization insights. These tools track your online reputation visibility that is useful for any marketer, placing emphasis on your visibility which track keywords for Google, Bing and Yahoo, Keyword Analysis (i.e. which words are ranking, who’s searching, where traffic is generating etc.) and Moz campaigns, which is another great feature which update varying search marketing statistics on a weekly basis.

SEMRush

This is a tool that helps with keyword suggestion and highlights competitor activity across organic search and for those who are running PPC campaigns too. Additionally, SEMrush lets your company know when there is a new player in the market and compare their online reputation approaches with those of their rivals which allows budgets to be adjusted in accordance to what terms make are popular for competitors.

Ahrefs

Ahrefs is a useful online reputation marketing tool that can benefit your business. It provides a comprehensive Site Audit tool and a Rank Tracker tool that allows you to learn lots about your competitors, including where they get traffic, where they rank for specific keywords, how many backlinks they have and who exactly links to their website

Google Keyword Planner

Google’s keyword planner works perfectly for SEO purposes and a favourite of the Pure Reputation team. This tool shows keyword’s traffic volume and allows you to identify the low hanging fruit (high volume, low competition terms) and optimize content to rank for those terms. Although the level of data it provides is basic, the insights gained are valuable and can be beneficial to your business’s SEO and PPC campaigns.

Google Analytics

Google Analytics allows you to figure out where users are coming from, what goals are achieved on your site, your competition and the most widely used digital online reputation marketing tools in the world.Some benefits you should consider is that it is FREE to use, very powerful in customizing reports, you can track campaigns, exporting Excel makes easier, the ability to measure internal site and has the ability to monitor mobile and tablet traffic.

Google Tag Manager

Google Tag Manager is a user-friendly solution to managing the tags of your JavaScript that send information to third-parties on your website or mobile. There are several benefits to Google Tag Manager. One example would be using Tag Manager to send different pieces of data to Google Analytics such as page views and events. Although Tag Manager is free, if you don’t already have a dedicated experienced digital marketer in-house it can take some time to master.

SimilarWeb

SimilarWeb is a useful online reputation tool that provides traffic and marketing insights for any website. Information provided includes estimated traffic, what are the sources of that traffic, specific countries and a basic idea of the keywords that the website ranks for.

Facebook Insights

Facebook has a powerful and free analytics tool called Facebook Insights. It is one of the most comprehensive social media analytics tools and more and more businesses are using it to optimize social media campaigns. With Facebook Insights you can visualize mass amounts of data with bar charts, graphs or tables. Facebook Insights should definitely be on your radar for 2019 if you’re not already using it.

You can also try out our own tools by visiting the Pure Reputation website. Find out more about the best online reputation management tools to use and consult with a member of our team. You can also us for help and advice with online reputation management issues of all kinds. Follow our agency on the Pure Reputation Twitter and like us on the Pure Reputation Facebook page here. You can also connect with us on the Pure Reputation Crunchbase page.