8 Online Reputation Management Tools For 2019


Pure Reputation is an online reputation management agency based in London. We are the industry leaders in improving people and company’s brands and names online. There are hundreds of tools to improve your online reputation management efforts, but only a few that really make a difference. It was estimated that there were approximately 6,800 different marketing technologies and tools on the market, 27% more than 2017. Pure Reputation develops our own tools, but here are some well-known ones you can use for free. Here are the 8 best online reputation management tools that you should be using in 2019. 


Moz is an SEO tool that offers site audits, keyword research, link building, and page optimization insights. These tools track your online reputation visibility that is useful for any marketer, placing emphasis on your visibility which track keywords for Google, Bing and Yahoo, Keyword Analysis (i.e. which words are ranking, who’s searching, where traffic is generating etc.) and Moz campaigns, which is another great feature which update varying search marketing statistics on a weekly basis. 


This is a tool that helps with keyword suggestion and highlights competitor activity across organic search and for those who are running PPC campaigns too. Additionally, SEMrush lets your company know when there is a new player in the market and compare their online reputation approaches with those of their rivals which allows budgets to be adjusted in accordance to what terms make are popular for competitors. 


Ahrefs is a useful online reputation marketing tool that can benefit your business. It provides a comprehensive Site Audit tool and a Rank Tracker tool that allows you to learn lots about your competitors, including where they get traffic, where they rank for specific keywords, how many backlinks they have and who exactly links to their website

Google Keyword Planner

Google’s keyword planner works perfectly for SEO purposes and a favourite of the Pure Reputation team. This tool shows keyword’s traffic volume and allows you to identify the low hanging fruit (high volume, low competition terms) and optimize content to rank for those terms. Although the level of data it provides is basic, the insights gained are valuable and can be beneficial to your business’s SEO and PPC campaigns.

Google Analytics

Google Analytics allows you to figure out where users are coming from, what goals are achieved on your site, your competition and the most widely used digital online reputation marketing tools in the world.Some benefits you should consider is that it is FREE to use, very powerful in customizing reports, you can track campaigns, exporting Excel makes easier, the ability to measure internal site and has the ability to monitor mobile and tablet traffic.

Google Tag Manager

Google Tag Manager is a user-friendly solution to managing the tags of your JavaScript that send information to third-parties on your website or mobile. There are several benefits to Google Tag Manager. One example would be using Tag Manager to send different pieces of data to Google Analytics such as page views and events. Although Tag Manager is free, if you don’t already have a dedicated experienced digital marketer in-house it can take some time to master.


SimilarWeb is a useful online reputation tool that provides traffic and marketing insights for any website. Information provided includes estimated traffic, what are the sources of that traffic, specific countries and a basic idea of the keywords that the website ranks for.  

Facebook Insights

Facebook has a powerful and free analytics tool called Facebook Insights. It is one of the most comprehensive social media analytics tools and more and more businesses are using it to optimize social media campaigns. With Facebook Insights you can visualize mass amounts of data with bar charts, graphs or tables. Facebook Insights should definitely be on your radar for 2019 if you’re not already using it.

You can also try out our own tools by visiting the Pure Reputation website. Find out more about the best online reputation management tools to use and consult with a member of our team. You can also us for help and advice with online reputation management issues of all kinds. Follow our agency on the Pure Reputation Twitter and like us on the Pure Reputation Facebook page here. You can also connect with us on the Pure Reputation Crunchbase page. 

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