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 Online Reputation Management

Welcome back to another ORM blog post, straight from the horses mouth. Here we will cover the latest news and trends from the world of online reputation management. Many people do not even consider their online reputation, however this is what sets the apart when applying for a job or being promoted in their current company. Your image reflects the company's image. Companies will not touch you with a barge pole if they think it could negatively affect their own reputations.

 

It used to be that companies hired marketing agencies to give them statistics about who likes their products based on questionnaires and focus groups. Now, this has changed. Instead of companies like Ipsos Mori they chooose Trustpilot. The way people gauge how good a company is is based on their reviews. Your review score is your trust score. The better it is the less cancellations you will get.

Here is a video about how Pure Reputation work. We can also build and edit Wikipedia pages. For more information about Online Reputation Management visit our website today and speak to a team member.

 What is Online Reputation Management?

 What is Online Reputation Management?

People often ask what Online Reputation Management is because it is such a new industry. The simple answer is it is a branch of Online Marketing devoted to improving the Google (essentially) results of individuals and companies. What people see when they search their name is the focus of Online Reputation Management. 

What are the benefits of Online Reputation Management?

What are the timeframes involves in Online Reputation Management?

How do I contact an Online Reputation Management agency?

Online Reputation Management for Company Owners

Moz

 SEMRush

Ahrefs

Google Keyword Planner

Google Analytics

Google Tag Manager

SimilarWeb

Facebook Insights

Online reputation management is important for directors of companies, executives and businessmen because people look you up to Google and the social media to see your track record. Your online presence, as well as your company’s, determines whether you get the deal or not.

Any CEO or executive position employee is aware that their reputation matters. They must be aware every time they talk to the media, have a meeting with investors and stockholders and even on making major company decisions. At this point in your career, you need to think about not just your reputation within the business community, but your online reputation as well. A proven fact in this world is that the more important you are in your business; the more people will try to put you down. It doesn’t matter that you have a clean personal life and can be found faultless of any conceivable wrongdoing. Just because of your position, others will try to pull and tear you down. They may do it because they perceive they’ve been wronged by you in some obscure way or maybe a competitor wants to ruin your reputation for their own purposes.

Online reputation management for executives and company owners prevents impersonators and trolls damaging your good name. By keeping your name and the content and ideas associated with you clean and accurate, you retain influence over the decisions others make about you. Your reputation as an executive or as a CEO will directly influence your company’s reputation. You should also strive to create your own solid image online.

The things your business partner and customers see online about your company is highly influential as to how they perceive you. The importance of the online reputation surrounding your brand is growing, and will have a direct impact of the success of your company. Managing social media accounts and pages may seem easy and straightforward but you need an experienced agency like Pure Reputation doing it for you. Without the guide of Pure Reputation, you will eventually miss essential steps to your success. Pure Reputation can provide strategic plans to uplift your online reputation. They can also optimize your pages and post interesting stuff on them.

Pure Reputation can take any unwanted or negative information about your company online. Visit the Pure Reputation website to find out more of the advantages of building and monitoring your company’s online reputation here. Follow Pure Reputation on Twitter to find out more about online reputation management here.

Once you establish a company, branding is one of the most important things you can do. “Making a name for yourself” is more than a few billboards and commercials; you must build up a reputation. The main source of information now is searching for the company’s online presence. If they don’t have a presence, or you can tell they set up their profiles and left them to rot, you’re less likely to engage any further with them. This is the 21st century; we’re living in what I like to call the “tech times” and companies that aren’t hopping on the bandwagon are being left in the dust.

There’s a difference between a brand name, and a brand. Your brand name is tangible and people can see it, while your brand, however, only exists in the mind of your customers – it’s what they think of when they hear your name. Building a strong brand in the digital age is vital.

Here are some reasons why building your brand online is important:

You are being searched online. If someone is hearing your name, it’s automatic to think that it is being typed into a search engine. No website? No profile on social networks? More than likely, this leads to you having no customers. Even online, people are looking for established companies and referrals. If you’re nowhere to be found in the online searches, you may as well not even exist.

You are expanding your reach. On the Internet, things go viral. You’re not limited to your local reach; you can go national or even worldwide if you want to. If you want people near and far to engage with your brand, establishing an online presence is important. It allows everyone access to your company.

You’re building trust. People like to feel important. I go to my favorite Starbucks (which is coincidentally also the first Starbucks I ever went to) all the time because they make me feel important. They know my name and they know the drink I like. The same applies when customers can follow you or be your friend.

You’re taking matters into your own hands. Just think that if you don’t have the proper online real estate for your brand. If someone else is portraying themselves as your company, the negative effects could be devastating. When you have your name, you have the power.

It’s more than just doing what everyone else is doing. Branding has developed into more than some bumper stickers and a street team. Social engagement in the form of likes, shares and comments is an increasingly important ranking factor. Because branding is about developing an emotional connection, a strong brand has fans, followers, advocates and influencers that actively promote a brand. So, in order to get the most out of your integrated digital marketing, make sure that you don;t overlook the importance of brand building. Define your brand and what it stands for, think about what drives it and focus on how customers perceive your brand for every aspect of your business.

To find out more about Pure Reputation agency, and work with them to improve your online reputation visit the Pure Reputation Mssg.me page here. If you want to read real testimonials from clients all over the world, visit this Pure Reputation reviews page now.

It’s not a secret that unsatisfied customers prefer to share their complaints with others. Word-of-mouth has always been a threat to your brand and reputation, but, with roughly 2.27 billion users on the internet, the damage caused by word-of-mouth is in a whole new level. Users can spread negative comments in just a few seconds with minimal effort. With social media sites, such as Twitter, it can take just 140 characters to post a complaint for 140 million active users to see and for your brand’s image to suffer. Be driven now and commit to a strategy that will be reactive later. Commit to monitoring and managing your reputation.

Reputation Management allows you to monitor all mentions of your company across the web to help you address and improve your online reputation. Even though you and your team have carefully designed a company website and created other social profiles and business listings to enhance your brand, you cannot control every mention of your company on the web.

Consumers can post about your company on blogs, social networks, review sites, listing directories and the list goes on. Every day, existing sites change and new platforms are created for user opinions and reviews to be shared. It’s important to keep up to date with the sites and sources available to potential customers, because even a single change can have a large impact.

The reviews you find online, positive or negative, can greatly affect a potential customer’s future decisions. It is unachievable for you to find each mention of your company on the internet by yourself. This fact is not meant to discourage you from monitoring your reputation; it’s meant to make you take reputation management seriously and understand why you need it.

Being aware of and able to see mentions of your brand as they are posted gives you the ability to respond in a timely fashion. Comment on and share positive reviews to better leverage your brand, and mediate any damage that could result from a negative review. One comment on a single website can be seen by millions of people. This can make or break your reputation.

Commit to monitoring your web presence and get involved in the conversation that is happening about your company now. You’ve already invested in your brand, so now’s the time to invest in Reputation Management.

To find out more about Pure Reputation agency, and work with them to improve your online reputation visit the Pure Reputation Behance page here. If you want to read real testimonials from clients all over the world, visit this Pure Reputation reviews page now.

The Do's and Dont's of online reviews

Pure Reputation Services 

Personal Reputation Management

LBC Radio Interview Pure Reputation Agency Director

Online Reputation Management 

Improve Your Online Presence

Online Reputation Management 

Fixing Negative Results on Google Suggest

At Pure Reputation, we specialise in remove negative content online. Many people and businesses have unfounded and malicious negative content written about them online, or even offline. This can linger in Google for years and affect your Google Suggest results. This requires ongoing Google Suggest repair for at least three months.

We are an online reputation management company based in London. As well as deleting Yahoo Answers, Yelp reviews and others we also remove negative Google Suggest results. These are the suggestions that show up as soon as you have typed in your search. Here is an example of a negative Google Suggest results 'scam' appearing in Google.co.uk



Many individuals also need their Google Suggest results fixed, removing their link to an old job, court case, newspaper article or hometown. This gives them peace of mind and allows them to move on. Pure Reputation have different packages depending on how quickly you need the results removed and how many people are searching for you. Contact the Pure Reputation team to find out more.

How to Manage your Personal Reputation Online

Pure Reputation logo

Through out our working lives we inevitably encounter conflict from time to time, be it in our careers or personally, it can have a devastating effect on your peace of mind. You spent your life building your reputation and now it is in jeopardy. It could be from a colleague, an employee, a spouse, or with a tradesman. The fallout from any conflict can quickly find its way online as the number of ways that people can share information increases daily and the average person becomes more tech savy.

Reputation management has experienced a boom in parallel with the rise in Internet usage. This is no coincidence as an individual’s content online can determine whether they get a job or not. Rather than focusing on CVs, most employers will simply google your name, find your Facebook and any blogs, and make assessments on your character from what they find. More often than not, the most seemingly harmless content can be viewed as signs of bad character. Whether it’s tagged photos from a stag night or a political view shared, everything that can be taken out of context will be.



So, how can you start building your network of online assets (social media and blog pages) to work in your favour? The basics of this can be managed by anyone with a little time on their hands but agencies like Pure Reputation specialise in creating the optimal interlinked set of assets that will give results on any search engine for your name.

Search for your own name and see what appears. Look through the first three pages of results and note anything that you aren’t entirely happy with. If your business has negative content on pages two or three, it will only be a matter of time before it creeps up to page one and starts affecting your online sales conversions directly. The vast majority of internet users don’t look past page one of search which means that keeping that page clean, controlled and positive is absolutely crucial.

Depending on the nature of your problem content, Pure Reputation can sometimes obliterate it from the internet completely. If you are looking for an agency that is on the cutting edge of the reputation management industry, find out more about them by reading real Pure Reputation Reviews. The team work to push it down into the depths of page two so that it’s found by only the most keen searchers and will have minimal effect on your operations. The important thing to keep in mind when the stress and lack of control associated with negative content online is that we can fix it. Watch this video to find out more about our services:


We can restore your good reputation and help you to maintain it in the future. It may or may not surprise you, but large companies such as banks spend hundreds of millions of pounds per year to maintain their search rankings and reputations. These investments in their brands are what allows them to maintain consumer trust and operate successfully. For an individual, clearly the budget is nowhere near as astronomical, but the principals are the same. Visit Pure Reputation on YouTube and hear more about how we can help you today.

Internal Reputation Management: Employees and Culture

You have decided to go it alone, you have become an entrepreneur. You may have the skills, knowledge and start-up capital but do you have the business acumen to make it work? The vast majority of start-up businesses fail and they often fail for the same reasons. The service can be great, the staff can be talented, but the way you manage the operation as a whole dictates whether it will sink or swim. Here are some of the key reasons that cause new entrepreneurs to stumble, and they’re not taught at school.

Utopic Corporate Culture Ideals

The reason most people decide to go it alone is flexibility. Dreams of creating the best workspace where there are no set hours and flexible holidays and Google-esque office toys littering the trendy converted warehouse office space. In reality, these ideals will not work without high professional expectations, the right employees, and strict rules. Utopic ideas of work are unfortunately out of reach in most cases and are more likely to cause disorganisation, rather than productive synergy.

Over Emphasising Expansion

A new business cannot afford to make mistakes when it comes to recruitment. As the leader, you need to plan expansion strategically, rather than hiring based on expectation. We’ve all seen Dragon’s Den. Some poor entrepreneurs predict the future values of their business, sometimes up to 5 years ahead, based on an activity period of 3 months. They draw the line going up and tell the investors their predictions. Unsurprisingly, they are often shot down within a matter of minutes and left wondering what they did wrong. Faith in your product is one thing, but realism must be a counterweight to avoid potentially life destroying disappointment.

Treating your Employees as a Unit

Your employees are not a unit, they are not ‘your people’. It is very easy to forget this obvious fact when caught up in the momentum and excitement of seeing your venture succeed. These people did not know each other before ending up sharing offices. They each have different life priorities, backgrounds, and skillsets. The way you manage them must reflect these factors on an individual basis if maximum potential is to be achieved and staff turnover minimised.

Pure Reputation Online Reputation Management Services

Aside from the short run financial implications of mismanagement, employees can prove more dangerous than aggrieved customers when it comes to your business’ reputation. Ex-employees are more likely to start blogging about or reviewing your business than customers are and they can do it without you ever knowing who it was. Undoing this type of slander can be stressful and costly but thanks to companies like Pure Reputation, you can regain your reputation and positive search results with ease. If you have a problematic image search, bad reviews or any slanderous content online regarding you or your business find out about removing bad reviews on our website and get in touch with one of the Pure Reputation team to discuss your problem further.

The Importance of Monitoring your Online Reputation