Pure Reputation: pure reputation blog

8 Online Reputation Management Tools For 2019

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Pure Reputation is an online reputation management agency based in London. We are the industry leaders in improving people and company’s brands and names online. There are hundreds of tools to improve your online reputation management efforts, but only a few that really make a difference. It was estimated that there were approximately 6,800 different marketing technologies and tools on the market, 27% more than 2017. Pure Reputation develops our own tools, but here are some well-known ones you can use for free. Here are the 8 best online reputation management tools that you should be using in 2019.

Moz

Moz is an SEO tool that offers site audits, keyword research, link building, and page optimization insights. These tools track your online reputation visibility that is useful for any marketer, placing emphasis on your visibility which track keywords for Google, Bing and Yahoo, Keyword Analysis (i.e. which words are ranking, who’s searching, where traffic is generating etc.) and Moz campaigns, which is another great feature which update varying search marketing statistics on a weekly basis.

SEMRush

This is a tool that helps with keyword suggestion and highlights competitor activity across organic search and for those who are running PPC campaigns too. Additionally, SEMrush lets your company know when there is a new player in the market and compare their online reputation approaches with those of their rivals which allows budgets to be adjusted in accordance to what terms make are popular for competitors.

Ahrefs

Ahrefs is a useful online reputation marketing tool that can benefit your business. It provides a comprehensive Site Audit tool and a Rank Tracker tool that allows you to learn lots about your competitors, including where they get traffic, where they rank for specific keywords, how many backlinks they have and who exactly links to their website

Google Keyword Planner

Google’s keyword planner works perfectly for SEO purposes and a favourite of the Pure Reputation team. This tool shows keyword’s traffic volume and allows you to identify the low hanging fruit (high volume, low competition terms) and optimize content to rank for those terms. Although the level of data it provides is basic, the insights gained are valuable and can be beneficial to your business’s SEO and PPC campaigns.

Google Analytics

Google Analytics allows you to figure out where users are coming from, what goals are achieved on your site, your competition and the most widely used digital online reputation marketing tools in the world.Some benefits you should consider is that it is FREE to use, very powerful in customizing reports, you can track campaigns, exporting Excel makes easier, the ability to measure internal site and has the ability to monitor mobile and tablet traffic.

Google Tag Manager

Google Tag Manager is a user-friendly solution to managing the tags of your JavaScript that send information to third-parties on your website or mobile. There are several benefits to Google Tag Manager. One example would be using Tag Manager to send different pieces of data to Google Analytics such as page views and events. Although Tag Manager is free, if you don’t already have a dedicated experienced digital marketer in-house it can take some time to master.

SimilarWeb

SimilarWeb is a useful online reputation tool that provides traffic and marketing insights for any website. Information provided includes estimated traffic, what are the sources of that traffic, specific countries and a basic idea of the keywords that the website ranks for.

Facebook Insights

Facebook has a powerful and free analytics tool called Facebook Insights. It is one of the most comprehensive social media analytics tools and more and more businesses are using it to optimize social media campaigns. With Facebook Insights you can visualize mass amounts of data with bar charts, graphs or tables. Facebook Insights should definitely be on your radar for 2019 if you’re not already using it.

You can also try out our own tools by visiting the Pure Reputation website. Find out more about the best online reputation management tools to use and consult with a member of our team. You can also us for help and advice with online reputation management issues of all kinds. Follow our agency on the Pure Reputation Twitter and like us on the Pure Reputation Facebook page here. You can also connect with us on the Pure Reputation Crunchbase page.

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Online Reputation Management: A Prerequisite for Business Success

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Pure Reputation Interviewed on LBC Radio

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LBC Radio Interview Pure Reputation Agency Director

Pure Reputation is an online reputation management agency based in London. Our team of selected individuals specialises in all aspects of personal and corporate online protection and crisis management. For years, we have been one of the most respected online reputation management companies in the UK. Our Director, Simon Leigh, has recently been interviewed on LBC giving advice on the personal online reputation of Jeremy Corbyn, as well as that of the Labour party.

Corbyn has recently faced criticism over his anti-establishment wave and left-wing 2017 rebrand in a recent Guardian article. He is planning to relaunch himself in the coming year as a left-wing populist. Leigh, who has a background in both marketing and psychology, was asked by Andrew Castle to give an appraisal of Corbyn in terms of projecting the correct image for a company or organisation in a media dominated age.

Leigh stated; ‘‘At the stage where he is as Labour leader, he should be thinking about putting out positive content, rather the controversial content’’. He also went on to comment; ‘‘Having a unified image, and not a confused one is important, as if he has a confused image people won't understand him and people won't relate to him.'’

Castle then asked; ‘‘What would be the first question you would ask him if you were trying to polish up the image of the man?’’ He replied; ‘’I would see what good things he does, what positive things we have to leverage. It is very important to figure out what we have to work with and build a strategy based on that’’.

Castle continued by asking; ‘’Are Labour and Corbyn tarnished brands? Is it time for crisis management?' Leigh replied, ‘’Yes, they should be doing it (reputation management) right now if they are going to push for 2017, it is important to get your house in order and your team in place to tackle anything that might come around'.

Pure Reputation’s prominence in London for Reputation Management is illustrated by the LBC Radio interest. In addition, the founder and Director of Pure Reputation is regarded within the industry as highly influential, which is labelled the ‘go-to agency’ for other agencies who need content removed on behalf of their own clients. Pure Reputation is one of the longest established Online Reputation Management companies in the world, and the first to directly remove negative content and bad reviews on third-party websites.

If you have negative content about online then contact the experts at Pure Reputation for free impartial advice. No need for expensive lawyers or lengthly legal battles, we solve the problem at the root by removing the negative content from Google, and many times, the website itself. ure Reputation can also remove negative reviews about company including deleting bad Yahoo Answers and removing bad Google Reviews. Our technology also allows us to safely manipulate Google Suggest results, and remove negative Google Suggestions about you.

online reputation management

Online Reputation Management Packages

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Online Reputation Management

If you have negative content appearing about you or your company online then contact Pure Reputation. Our agency is on the cutting edge of what can be done online, and we use every method necessary to ensure that your online reputation is great.

We are unique in that we give you the option of having a specific negative thread, page or review deleted without signing a contract or retainer. However, once the negative content is gone, you want to fill up the first page of Google with positive content, which is why we offer online reputation management packages. We have packages to suit individuals and companies. Here are some of our services below.

PERSONAL REPUTATION PROTECTION

Our Personal Reputation Protection package is for anyone with negative content about them online. If you just want negative content deletion or de-indexing then we can help. We handle your needs effectively and discretely.

Our packages can also include social media set up and management, as well as setting up new pages, video, posts and blogs to help you dominate Google online for your name. Contact Pure Reputation for a free consultation. Find out more about personal reputation management here.

COMPANY REPUTATION MANAGEMENT

We target your bad reviews and have them removed. Our packages ensure positive content you control is there to replace the removed negative content. All the work is carried out in the UK by our in house team. If you need social media or reputation management consulting, contact us. We can ensure your company looks established and no negative content can be seen. We can even fix your negative Google Suggest results.

We also manage and promote your Twitter, Pinterest, YouTube, Tumblr and blogs – real pages from your company, owned by your company. Everything is done using approved content and you receive detailed monthly reports with the work carried out.

Pure Reputation can help local businesses show above their competitors for searches relating to their business. If someone needs your service and live locally, we will help you show up in the listing which may even appear above organic results in Google.

ORM TOOLS & REPUTATION MONITORING

We use the latest online reputation management tools for personal and corporate campaigns. These allow us to accurately assess your online reputation and also the damage a negative review may cause. As soon as something negative comes up online, we know about it. We can then alert you and help you solve the problem. We also spend time manually searching for related search terms around your name and business. This ensures we do not miss any unwanted content online. Contact us to find out more about our social media monitoring services here.